Friday, April 3, 2020

People Get Ready!

O death, where is thy sting? O grave, where is thy victory? -- 1 Corinthians 15:55 King James Version (KJV)

By Eric Stradford, U.S. Marine Corps, Retired

AMWS April 2, 2020, Atlanta People Get Ready! is a most appropriate dirge for two or more to gather, pondering the reality for today. This week, the death toll in the United States and across the planet prompts people with and without solutions to GET READY!  Even in the midst of global gloom and doom, any 2 in 2.4 billion Christians on the planet can choose to grieve or believe.

For the believers, the season draws one nearer to an uncommon reality. #HeGotUp!The Lift” emboldens the next generation to “force the Spring.” It builds on a foundation of Seven Last Words to advance toward a better day. 

In 2020, “The Lift” needs to include some substantial stimulus to help counter survivor’s remorse.  If you own a business, let’s see if you’re ready to do business with government you don’t trust.  The Trump Administration has put a COVID-19 twist on the old SBA 7J loan program.  Back in the day, “minority owned enterprises” tapped into set-asides to help “level the playing field.”  Today, just about anybody can get a million dollars in working capital to keep 10 people employed.  Have you considered subcontracting with the Funeral Home Director as your primary contractor.

If you have set up your last will, living trust and health care power of attorney, consider yourself a prospective asset to a funeral director’s COVID-19 LEARN-2-EARN team.   Pastors are already factored in the undertaker’s business marketing plan.  The reality of the time is that some people will die this month.  Some will live. And way too many will worry themselves about stuff over which they have no control.

So why not take a few worries off our plates. Some enterprising baby boomers have considered three options on what to do with their remains.  In the past, most folks chose ritual over thrift.  More and more folks are considering cremation as an option, but then there’s that long-dreaded fear of burning in hell.  Fear not!  Now we can consider the cost saving alternative of donating a whole body for medical research. 

An anatomical body donation to science is often attributed with an unfair stigma, although the process of an anatomical full body gift is not much different than the process a mortician follows for a standard funeral.  What differs is that an anatomical body donation allows for the collection of viable tissues and specimens for important scientific study, before the remains are cremated.  The cremated remains can then be returned to the family if this is their wish.  The timescale for this will vary dependent upon the institution selected.

“Why choose body donation?” One might ask.  A full body donation can provide a compassionate and humane possible choice for a funeral.  Although full body donation is not as commonly known of as organ donation, it presents an opportunity to donate a greater gift to the future of humankind. 

Tuesday, January 14, 2020

Truist Unveils its $100-m Kerfuffle

Coincidence or Kerfuffle?  Controversial branding for America's newest and sixth largest bank moves 10 million customers closer to achieving #ENVISION2030
By Stephanie and Eric Stradford 

AMWS, January 14, 2020 – Atlanta, GA -- The two T's inside the new Truist logo were meant to represent the personal touch of its employees and its technology offerings, as well as the coming together of BB&T and SunTrust Banks.  However, a branding “kerfuffle” may inadvertently title Tyler Perry’s next biggest hit or support his philanthropic vision.   

Youth Achievers USA Institute has been calling on the newest and 6th largest U.S. bank to engage in #ENVISION2030, 17 goals to transform the world.  Tyler Perry’s vision for his 330-acre Ft. McPherson complex, “culturally aligns” with this international vision and perhaps the Truist $60 billion Community Benefits Plan. 

The corporate vision formally known as “a merger of equals” rolled out its corporate logo which says Tyler Perry as much as it says Truist.  To “culturally align” itself with America’s future, the somewhat ambiguous brand must begin to transform rhetoric into reality on a promise to “do better.” 

Target marketing to a more youthful, digitally accessible client base may have estranged more intuitive community members seeking accountability for the Community Reinvestment Act (CRA) of 1977.  In attempting the end run, Truist may have thrown itself into an infamous “Gulf of Mistrust” between the haves and have-nots needed to achieve #NoPoverty. 

In a CBS This Morning interviewTyler Perry and Gayle King discussed his newest venture. According to Vibe Magazine, Perry said he's "most excited about" creating housing for women and girls who are victims of domestic violence, trafficking and LGBTQ youth that have been displaced.  

"Having a compound that's a beautiful place right here, somewhere on this 330-acres where they're trained in the business and they become self-sufficient," he said. "They can live in nice apartments, there's daycare, all of these wonderful things that allows them to re-enter society and then pay it forward again."   

Timely community reinvestment can engage some 10 million Truist customers in #ENVISION2030 for a shared goal of #NoPoverty.